Incorporating Social Impact into Your Startup's Mission, Vision and Branding

So, we know there’s a lot of great context and data around so called “Purpose Driven Brands” but what does that even mean?  And how do you start to think about social impact from the start of your company’s inception?  Watch this session to learn about how to begin to define your companies mission, vision, and brand.


  • Suggested Member Stage: Pre-Launch
  • You will learn about and examples of "Purpose Driven Brands"
  • You will understand the business impact of being a "Purpose Driven Brand"
  • You will learn to identify values that align with your business
  • You will understand the list of things to do in order to be a Purpose driven brand
  • You will learn to write your company Mission
  • You will learn to identify your company values
  • You will learn to use Mission & Vision in decision making process

LISTEN to the full length session

Learn more about expert JJ Emru.

Looking for More?

More Mentors: Laura Penalosa, Business Development, Public

*This article does not substitute for professional advice.  Please seek a lawyer, accountant or other certified professional to advise with your business needs.

Author image

Jessica Lauretti

Jessica Lauretti is an artist, entrepreneur and thought leader based in New York City. She has a diverse background having expertise in immersive tech, social impact and new media.
  • Brooklyn, NY
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