Social Impact Storytelling Through Strategic Marketing and Communications

Cause marketing has been one of the major trends in marketing and advertising in the past 5 years.  But how can you think about storytelling connected to your brand that is authentic and doesn’t offend anyone in a highly sensitive world?  Watch this session to learn about how “cause marketing” and social impact storytelling can drive customer acquisition.


  • Suggested Member Stage: Growth
  • You will learn ways to drive customer acquisition through social impact
  • You will learn about "cause marketing"
  • You will explore examples of cause marketing outcomes

LISTEN to the full length session.

Learn more about expert Maxwell Zorick.

Looking for More?

More Mentors:

*This article does not substitute for professional advice.  Please seek a lawyer, accountant or other certified professional to advise with your business needs.

Author image

Jessica Lauretti

Jessica Lauretti is an artist, entrepreneur and thought leader based in New York City. She has a diverse background having expertise in immersive tech, social impact and new media.
  • Brooklyn, NY
You've successfully subscribed to WeWork Labs Insider
Great! Next, complete checkout for full access to WeWork Labs Insider
Welcome back! You've successfully signed in.
Success! Your account is fully activated, you now have access to all content. Check your email If you are not already signed in.