Social Impact Storytelling Through Strategic Marketing and Communications

Cause marketing has been one of the major trends in marketing and advertising in the past 5 years.  But how can you think about storytelling connected to your brand that is authentic and doesn’t offend anyone in a highly sensitive world?  Watch this session to learn about how “cause marketing” and social impact storytelling can drive customer acquisition.

LEARNING OBJECTIVES:

  • Suggested Member Stage: Growth
  • You will learn ways to drive customer acquisition through social impact
  • You will learn about "cause marketing"
  • You will explore examples of cause marketing outcomes

LISTEN to the full length session.

Learn more about expert Maxwell Zorick.

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*This article does not substitute for professional advice.  Please seek a lawyer, accountant or other certified professional to advise with your business needs.

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Jessica Lauretti

Jessica Lauretti is an artist, entrepreneur and thought leader based in New York City. She has a diverse background having expertise in immersive tech, social impact and new media.
  • Brooklyn, NY
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