Social Impact Storytelling Through Strategic Marketing and Communications
Cause marketing has been one of the major trends in marketing and advertising in the past 5 years. But how can you think about storytelling connected to your brand that is authentic and doesn’t offend anyone in a highly sensitive world? Watch this session to learn about how “cause marketing” and social impact storytelling can drive customer acquisition.
- Suggested Member Stage: Growth
- You will learn ways to drive customer acquisition through social impact
- You will learn about "cause marketing"
- You will explore examples of cause marketing outcomes
LISTEN to the full length session.
Learn more about expert Maxwell Zorick.
Looking for More?
- Cause Marketing Matters to Consumers [Entrepreneur]
- Here’s How Cause Marketing Can Make a Difference [Forbes]
- Burger King’s Meatless Whopper Debuts on April 1, Turning Doubt Into a Marketing Tactic: The brand's Impossible Foods partnership is sure to spark skepticism—and publicity [AdWeek]
*This article does not substitute for professional advice. Please seek a lawyer, accountant or other certified professional to advise with your business needs.