5 Books All Entrepreneurs Should Read According to Labs Mentors

See what successful entrepreneurs recommend all founders and early-stage employees add to their reading lists, and why.

"Start with Why, by Simon Sinek. This book is all about how you inspire, lead, and grow your business. You’ll learn a great approach by reading this, which is all about starting not with what, or how, but why!" - Dave Manner, founder of StartupSalesLLC.

"The Go-Giver, by Bob Burg. It's a simple story about how changing our mindset from ‘getting’ to ‘giving’ brings about real success in all areas of life. This mindset shift is about keeping the focus on service, or service to all rather than a limited service to self. It's about finding the win-win situation whereby everyone is able to thrive and find success." - David Berigny, service design lead at Digital Transformation Agency.

"Crossing the Chasm by Geoffrey A. Moore. It's an excellent resource for tech startups in any stage and depicts the different marketing priorities based on five stages of the technology adoption lifecycle. It also gives great tips on how you can really nail your messaging and positioning. It's one of the very few books that can grow with your business and remain relevant no matter if you are bootstrapping with no customers to thousands of customers." - Alex Parent, marketing manager at Localist.

"The Power of Habit, by Charles Duhigg. I only recently read this—very late to the party. Although this book isn't specific to entrepreneurs, all of the content is directly applicable to the founder experience. It led me be more productive, efficient, and healthy and helped me finally get rid of bad habits caused by irregular habits and routines." - Jon Chang, product marketer at IBM Watson.

"Delivering Happiness: A Path to Profits, Passion, and Purpose by Tony Hsieh. When you read this book, it’s impossible not to feel the adrenaline and get a tiny but impactful taste of what it was like to start and grow Zappos. From idea inception to Vegas, it’s so interesting to see inside a company that has built a company culture and brand that has scaled." - Katia Beauchamp, cofounder and CEO at Birchbox, from Fast Company.

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