"How I Raised It" with Benjamin Johnson of Spruce

Produced by Foundersuite, How I Raised It goes behind the scenes with startup founders who have raised capital. This episode is with Labs Member Benjamin Johnson of Spruce, a provider of a mobile concierge platform for apartment residents.

In this episode, Benjamin talks about how to build an MVP when you're serving a 3-sided market, the dynamics of raising capital from people who don't invest in many startups, the Austin and Houston startup scenes, tips for pitching Capital Factory, and more.

The Company most recently raised $3 million of seed funding from Mercury Fund, Fitz Gate Ventures and Capital Factory. The Company is part of WeWork Labs.


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