Quick Tips on Creating Your Investor Pitch Deck

Beau Bergman and Denver Labs WEIR, Gregarious Narain, do weekly deep dives on pitch decks to help members fine tune their messaging, approach and delivery. In doing so, they've put together some tips and best practices when thinking about constructing your fundraising deck and approach to investors.

Quick Tips:

  • You don't need a mission statement, this is your solution.
  • Simplify it to around 10 slides.
  • Keep the narrative to ~5 minutes, these should be discussion pieces .
  • When sending the deck out to investors, do not include appendix.
  • However, have an appendix with follow up slides when asked questions so they know you've done the work.

Slides / Advice:

  1. Intro: What is this deck, name of the company, how do we reach you, what are you here for?
  2. Problem: Come up with one concise problem statement. Why does this need to exist now? This is your thesis. The rest of the deck is there to back up this slide, your issue / problem.  
  3. Market Size: Pick your most important charts or graphs or metrics and highlight them on this slide. What is your market size, how fast is it growing or morphing?
  4. Solution: This is where you provide an overview of the solution. This is not a feature set, this is how you are addressing the problem. Keep specific features for later.
  5. Customer Journey: This is your product walk through. Give the audience a customer / retail / distribution journey. They want to hear the narrative. This is where you add the features.
  6. Monetization: These are all your potential marketing revenue opportunities. What are they, how much are you projecting you will make?
  7. Competitive Landscape: Who's also out there? And what makes you better than your competitors? Perhaps you can show this as a 4-quadrant graph of where everyone falls in this ecosystem.
  8. Traction: If you have small figures because of where you are in your lifecycle, you simply say, "We're still early, but we are excited about the results we are seeing." Try and use all forms of traction, not just revenue. These can be stores, partnerships, users, etc. But always be prepared to answer the question of how you measure success.
  9. Team: Showcase your team and key / meaningful or impressive advisors and current investors. Investors invest in people.
  10. Ask: Why are you here, what do you need and what are you going to use it for?


The interview goes both ways! You are interviewing them just as much as they are interviewing you. KEEP IT SIMPLE.

To discuss further or to ask for any assistance, please contact Beau Bergman.

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