Product Development Tricks: The Competitive Analysis

About this Session

By using a competitive analysis, you can figure out visually how to get ahead of the competition. It's more than just tables and graphs, it's all about the products you list, the variables you need to place, and the gaps you see as you place thee pieces on the map. Adam Yee will teach you the tips and tricks that he used to create million dollar products in the industry. Though examples are focused on food, this tool can be used for any type of business.

About this Mentor

Adam Yee is the Food Labs Manager in Austin, TX, leveraging his background and career in food science to serve startups in CPG, foodtech, sustainability, and more. Adam produced a podcast about food science for three years called My Food Job Rocks, and has spoken at the Cultured Meat Symposium, Institute of Food Technologist Expo (IFT), International Association for Food Protection, and many universities.

This post is based on content from a WeWork Labs programming session. If you're interested in connecting directly with this mentor, please visit the Mentor Directory to schedule time.

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