Great Brands Don't Just Happen by Accident

About this Session

A brand can disrupt, delight, and forge meaningful bonds. For that to happen, your brand has to speak to people. Move them. Inspire them. But there's a method to the madness. Whether you're a hot start-up or an established company looking to brand or rebrand, here’s a practical talk by Eitan Chitayat – founder and Creative Director of the international Natie Branding Agency – on how to create a successful brand that’s both current and built to last.

About this Mentor

Eitan Chitayat is the Founder and Creative Director of Natie Branding Agency. Throughout his 20-year career, he's received a bevy of advertising awards. He's a TEDx presenter and served as a jury member on advertising's prestigious One Show, in addition to speaking at events in NYC, Barcelona, Zurich, Berlin, and Jerusalem.

This post is based on content from a WeWork Labs programming session. If you're interested in connecting directly with this mentor, please ask your Labs Manager for assistance.

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