How to Hack Organic Social Growth: MUD\WTR's Astronomical Instagram Rise

About this Session

The MUD\WTR founders share their journey of building a coffee alternative cult brand.  MUD\WTR became a top 3 fastest growing consumer brand on Instagram within months of launching. Learn how they used irreverent tag lines and witty banter to fuel their organic social growth, and learn tactical best practices in establishing authenticity with your audience.

About these Mentors

Shane Heath and Paul DeJoe co-founded MUD\WTR, a coffee alternative consisting of organic ingredients with 1/7th the caffeine of coffee. The duo also previously co-founded CavalryHQ. Before their joint ventures, Paul played professional hockey and launched a sales productivity company, and Shane had an extensive career in graphic design, branding, and UX/UI.

This post is based on content from a WeWork Labs programming session. If you're interested in connecting directly with this mentor, please ask your Labs Manager for assistance.

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