The Value Of Content Marketing In Times Of Crisis

About this session: Discover why you should continue marketing during times of crisis and how you can adjust your strategy to be relevant. Despite market challenges and uncertainty, fintech brands can continue to build brand equity, support customers trying to navigate uncharted waters and polish your online presence to attract investors.

We’ll explain some of the areas where you should focus your time and how you can continue marketing without spending a fortune. Whether you have an in-house marketing team or outsource to a provider, this talk will give you the confidence to push forward and identify clear actions you can take today to build a robust digital presence.

About this mentor: After completing an MA in Modern Literature at the University College of London, Kathryn Strachan embarked on a copywriting career in digital agencies. She started her career at SEO and digital agencies before striking out on her own.

Today, she’s the Managing Director of Copy House, an Edinburgh-based content marketing agency specialising in fintech. The team at Copy House excel at taking technical concepts and transforming them into engaging content that empowers people to make better financial decisions.

This post is based on content from a WeWork Labs programming session. If you're interested in connecting directly with this mentor, please ask your Labs Manager for assistance.

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