EMERGE Program | Workshop: Growth Hacking Tricks and Tools
About this session: As important as the product or service is the quality of your marketing strategy. This session will help you understand where your competitors are marketing, what channels your customers are using, and how to market in the channels that are most relevant for the business, using a marketing calendar and strategy.
About this mentor:
Aashish leads the marketing team at Skilljar. Skilljar is the leading customer training platform for enterprises to accelerate product adoption and increase customer retention.
Prior to joining Skilljar, Aashish was the Vice President of Marketing at Amperity. Aashish built the global demand generation function at Apptio. He was also the Vice President of Customer Acquisition at LiquidPlanner. Aashish served in various Product and Program Management roles on the Visio and Azure teams at Microsoft. He earned a Masters in Material Science from the Michigan State University and an MBA from the University of Michigan.
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