How To Create A Successful Internal Communications Strategy
Many businesses have best practices and procedures documented for communicating properly with clients, customers and partners, but neglect to apply the same level of care to internal communications. An effective internal communications strategy can dramatically improve your organization’s culture, employee engagement and daily operations.
However, designing a solid internal communications strategy can be daunting, especially for businesses that are rapidly growing and hiring new employees. Here’s everything you need to know about internal communications and how to implement an effective strategy.
Why your business needs an internal communications strategy
For some companies, business communications only take place when negative information needs to be shared, such as when company goals are not met or when layoffs occur. This level of internal communication results in poor productivity, frustration and toxic rumors. In this type of environment, employees will spend more time on unproductive – or even damaging – behaviors, such as gossiping and worrying. If this culture is allowed to fester, you will soon experience a high turnover rate and you may lose star employees.
Implementing an effective internal communications strategy results in a dedicated and more efficient workforce, which has a huge impact on your bottom line. According to McKinsey & Company, businesses that utilize social technology to effectively communicate with their employees improve productivity by 20% to 25%.
Furthermore, employees who feel connected and engaged with their business are more likely to act as brand ambassadors. When your employees are your best brand ambassadors, they can attract top-quality candidates and high-value leads to your company. Most importantly, an internal communications strategy can strengthen interpersonal relationships in the workplace so that when a crisis occurs the team will weather the storm together and navigate it.
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