How To Build Trust In Crypto Through Security, Compliance, And User Experience

About the Session

Building credibility in crypto starts with good compliance and security programs and ensuring prudent measures are implemented to protect data and capital. The industry cannot move forward without high standards in these areas becoming table stakes for all players. What should be in place in order for a company in the space to be considered trustworthy? Does this differ in the US and in Europe? Once these fundamentals are in place, what can crypto companies learn from successful fintechs to create a culture of innovation? How can they promote sustainable relationships and engagement with new and existing customers?  

About the Mentor

Julian Sawyer is European Managing Director for Gemini, the New York regulated cryptocurrency exchange and digital asset custodian. He is also an advisor to the board of the leading Australian challenger bank, Volt. Prior to joining Gemini to lead the European operation, Julian co-founded Starling Bank, where he was COO with responsibility for running customer services, AML & Fraud, Payment Operations, HR and Supplier Management. During his tenure, Julian was instrumental in growing the company — doubling its customer growth in eight months, successfully launching the Euro Account and becoming the first mobile-only bank to offer services through the Post Office. He also held P&L responsibility for the B2B arm, Starling Banking Services. Prior to Starling, he was a management consultant at Accenture and EY and set up and ran his own financial services consultancy, Bluerock, for 13 years before selling it. Julian is an Honorary Senior Visiting Fellow at CASS Business School's Faculty of Management.

This post is based on content from a WeWork Labs programming session. If you're interested in connecting directly with this mentor, please ask your Labs Manager for assistance.

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