Consumer Labs: Great Brands Don’t Happen by Accident
About the Session
People don't have relationships with products or companies. They have them with brands. A brand can disrupt. It can delight. It can forge meaningful bonds. For that to happen, your brand has to speak to people. Move them. Inspire them. And there's a method to the madness.
About the Mentor
Eitan Chitayat is the founder and Creative Director of Natie, an international branding agency based in Tel Aviv.
This post is based on content from a WeWork Labs programming session. If you're interested in connecting directly with this mentor, please ask your Labs Manager for assistance.