PR Week: Aligning PR Initiatives with Business Objectives
About the Session
How can a founder assess what type of PR initiatives will move the needle for their business? In this session, gain an understanding of which PR/Comms outputs map best to various business goals.
About the Mentor
Rebecca Bonnar is a Senior Account Manager at H+K Strategies New York, working in Healthcare + Wellbeing. Passionate about preventative health and focused on the importance of better conversations and increased individual responsibility in the changing healthcare landscape. Expertise in paid and organic social strategy for pharmaceutical companies. Remembering at the end of the day we are people not patients.
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