WeWork Labs Biz Dev Week: Negotiating to Close

About the Session

What is the mindset of winners? How do they approach negotiation? What does closing a deal really mean? This session explores 5 tactics of successful negotiation: Trust, Confidence, (Re)framing, Terms prioritization, and Time.

About the Mentor

Vessela Ignatova is WeWork Labs Manager in the UK. Before WeWork, she earned a London Business School MBA and focused on unlocking opportunities through securing product-market fit. She worked in marketing and strategy at blue chip and start up companies (including Uber and Nissan), and in Venture Capital in London.

This post is based on content from a WeWork Labs programming session. If you're interested in connecting directly with this mentor, please ask your Labs Manager for assistance.

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