E-Commerce Bootcamp: Conveying Your Vision, Mission, and Culture through your Brand

About this Session

Often, consumers don’t buy products because they have the best features, price, or appearance. Neuroscience, psychology and behavioral economics has shown that consumers are not as rational as we think. They’re driven by subtle unconscious influences, and this is where great brands dominate. Watch this session to learn the thought processes and best practices behind how to create and foster your brand.

About this Mentor

Pedro Sostre is data-driven, tech-savvy, and passionate. He is a serial entrepreneur, consultant, speaker and the author of "Web Analytics for Dummies." Over the course of his career has worked with a multitude of organizations including the NFL, Cadillac, University of Alabama, Sonoma County, The Everglades Foundation, Black Helmet and others.

This post is based on content from a WeWork Labs programming session. If you're interested in connecting directly with this mentor, please ask your Labs Manager for assistance.

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