How to Build a Successful Brand

As a small business, you need to create and promote a consistent brand to your customers. Follow these tips to get your branding right.

Branding Basics: How to Build a Brand

New businesses have to fight hard to claim their spot at the top of their industry. They want to stand out in a crowded market and be instantly recognizable for who they are and what they offer.

Take companies like McDonald’s and Coca-Cola, for instance: Their popularity isn’t just thanks to their products, but also to their exceptional branding efforts. Both companies’ names, logos and brand colors are immediately recognizable to consumers around the world, because each has invested time and resources into building and promoting their brand.

Every business can (and should) benefit from a strong, unique, recognizable brand. Here’s how to develop yours and start standing out in your industry.

What is a brand?

A brand is more than just a logo or a slogan; it’s a business’s identity in the marketplace. A brand includes things like your business’s name, logo, colors, and signature products or services; but it also goes deeper than that. It’s the way your current and potential customers perceive and feel about your company.

In their article on branding, Brandingmag noted a few important benefits of good branding, including:

  • Increased recognition
  • Increased business value
  • New customers
  • Employee satisfaction
  • Consumer trust
  • Advanced advertising

Building your brand is the ultimate way to win over consumers in even the most crowded of industries.

To continue reading this article, please visit this link. It was originally posted by CO — by the U.S. Chamber of Commerce. For more on how to Start, Run and Grow your business, please visit them at CO — by the U.S. Chamber of Commerce.

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