Return on Engagement, and Why It's More Important than ROI

Michael Bevis joined the Labs Small Business Accelerator to discuss Return on Engagement (ROX) as a more important metric than Return on Investment (ROI) when evaluating customer experience and online presence. Michael teaches entrepreneurship at various universities, is the Director of Entrepreneurship for the City of Denver, and is the founder of KoolSkinz, LLC.

View Michael's slides here:

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