Content Marketing and the Business of Engagement
Digital content is more important than ever before, especially in 2020 with most face to face interactions cancelled. Good content can create a meaningful connection with your audience at different stages of the funnel, and can be a very effective form of marketing since it prioritizes value to the consumer ahead of value to the brand. But how do you achieve results with content marketing when you're just getting started, with limited budget and resources?
About the Mentor
Shachar Orren is the Chief Marketing Officer of EX.CO (formerly Playbuzz), a leading global marketing and communications, as well as SaaS platform enterprise sales in the U.S. and Israeli markets.