E-Comm Bootcamp: Strategies & Landing Pages
There are a lot of ways to think about campaigns at a strategic level. Are you going for the direct sale? Are you creating funnels and moving users through the different steps? Are you doing brand advertising? Regionally focused or national (or global?)
We discuss the pros and cons of each so you know why you’re choosing the strategy that you’re choosing.
About the Mentor:
Pedro Sostre is data-driven, tech-savvy, and passionate. He is the author of "Web Analytics for Dummies," and over the course of his career has worked with a multitude of organizations including the NFL, Cadillac, University of Alabama, Sonoma County, The Everglades Foundation, Black Helmet and others.
