E-Comm Bootcamp: Google + Youtube

Driving Scalable Traffic through Google and YouTube Ads.
These days it’s easy to spin up some ad campaigns. Almost anyone can start a paid advertising campaign- that doesn’t mean your campaign will be successful. We’ll break down the basics of PPC, including tracking, targeting, and optimizing. Then in the workshop, we’ll pull up the live campaigns for 2–3 companies and show a real-time analysis of the campaigns and make suggestions on how to improve performance.

About the Mentor:
Pedro Sostre is data-driven, tech-savvy, and passionate. He is the author of "Web Analytics for Dummies," and over the course of his career has worked with a multitude of organizations including the NFL, Cadillac, University of Alabama, Sonoma County, The Everglades Foundation, Black Helmet and others.

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