Sales for Non-Sellers: Understanding Perspective

As entrepreneurs working in a startup or small business environment, we find ourselves wearing many hats out of pure necessity. While some of these hats may feel comfortable based on our professional experience, sales can be particularly daunting and difficult if your past experiences have focused on other business disciplines. Whether you are gaining product consensus from internal stakeholders, soliciting investment, negotiating distribution channels, or building marketing partnerships – we believe that everyone is in sales.

Our philosophy is based on connecting your IQ with your EQ.  Throughout this four-part series, we will focus on the fundamentals of authenticity, trust, perspective and meaningful conversations as a basis to connect deeply with customers, build long-lasting trusted relationships and ultimately, drive revenue.

Session 3: Your ability to connect with your client starts with understanding their perspective. Our third session explores the value of perspective while building connection through empathy and challenging our assumptions.

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