Sales Academy (Americas): Understanding Your Customer Profile
Who is my target customer? Why should they want my product/service? What do they truly need? Understanding your customer is the first step in building your sales plan and positioning your product and service in the right way. Knowing your customer, why they would buy from you, and what their needs are will put you in a position to create influence, will shorten your sales cycle, and will ultimately allow you to create a successful sales strategy for your products
and services. We’ll walk through the questions you need to ask (and get answers to!) to define your customer profile and understand how their needs align with your offering.