Sales Academy (EMEA): Understanding your Customer Profile

Who is my target customer? Why should they want my product/service? What do they truly need?

Understanding your customer is the first step in building your sales plan and positioning your product and service in the right way. Knowing your customer, why they would buy from you, and what their needs are will put you in a position to create influence, will shorten your sales cycle, and will ultimately allow you to create a successful sales strategy for your products and services.

We’ll walk through how to create your buyer personas and then we’ll dive into the questions you need to ask to create a complete persona profile and understand how their needs align with your offering.

This session is powered by HubSpot for Startups

Kaythlin Das, Senior Business Development Manager & Team Lead Go-To-Market Partnerships, HubSpot for Startups (Germany)

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