Sales Academy (EMEA): Successful Prospecting in the Digital Age

Written by WeWork Labs On September 28, 2021 - 1 min read

The key to effective B2B sales is to break the status quo of prospects. Many sales teams focus on perfecting their pitch, their product value prop, and their toolset to confront competitive sales deals - but the most effective ones remove themselves from the equation and focus their entire attention on “which problem do they solve for whom”, therefore challenging their prospect to move from their status quo into a new solution/provider.

This workshop will cover: the sales process, elements of an effective prospecting process, how to be effective in sale #1: “Why change, Why now?”, and building a Smarketing SLA.