Digital Marketing Bootcamp: Key Transactions and Monthly Milestones
What “micro-steps” need to happen to move your KPIs? Improving KPIs is a process and it starts here.
Key transactions are the “micro-steps” that need to happen in order to create progress on your Key Performance Indicators. If “New Customers” is your KPI, what needs to happen in order to drive a new customer? You may not know all these yet, but start thinking in this way. It will help you identify new key transactions as they arise organically.