Sales Academy (EMEA): Up-Selling & Cross-Selling
How do you maximize revenue from your existing client base? Cross-selling and up-selling are key levers to generate consistent and scalable revenue in an efficient way. In this session we will explore how to build a book of business (or client portfolio) strategy, create an account-based selling organisation, and continuously demonstrate value to a customer base that keeps coming back.
Speaker : Leila Zreik, Head of Accounts, EMEA, WeWork (France)