Digital Marketing Bootcamp: Distribution Channels (Where Should You Spend Your Money?)
Maybe the most common question we answer is: Where should I advertise?
Facebook, Google, SEO, Influencers, Hulu, Tiktok -- everyone is telling you they are the best choice to spend your ad dollars -- how do you know where to start? We'll outline the framework we use to evaluate which channels can be the most effective and outline what you can expect, how much you should expect to spend, and how to know when it's time to test or expand to other channels.
