Sales Academy (EMEA): Selling on Value or What to Do if you are Tired of Hearing "Too Expensive"?
One of the most important questions that economists ask is: “compared to what?”. This should also be a mantra for salespeople. Whilst people buy emotionally and rationalise afterwards, it's important to not let the value conversation slip and be controlled by the buyer when it comes to "the money talk". This session is a mix of key principles and practical frameworks to help you quantify the value you are selling.
Hervé Humbert - Founder & CEO, Curio5ity (France/UK)